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Dan Hawk

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Envy Spectre XT Ultrabook

May 08, 2012 in Tech

Marketing 101.  Whatever you do, and whatever you say has to actually make people want the thing you are marketing. In other words, don't name it the Envy Spectre XT Ultrabook.

Here is a great commentary by MG Siegler

Just sell the “Envy”. Or whatever. One name. One brand.

Choice is great except when it’s the exact opposite of great.

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