Human Hotspots- Really?

Am I the only person that finds this kinda sad? So let me get this straight-  Hipsters, media, music, and interwebby folks  who can't get a good signal to use their digital device can pay to use a hotspot that a homeless person is carrying around in Austin during SXSW.

I understand the charitable idea behind this, but it still feels weird. No sacrifice needed to help people in need- you don't even have to give up your normal consumer habits.